Yes, Virginia. Stories Still Matter
At a recent rehearsal for a national sales meeting, a Marketing Director launched into a new campaign with a very thorough – yet painfully dry – overview of the [...]
How We Think
We Still Can’t Hear What You’re Saying
A bad phone connection can ruin the best conversation. You catch a few words here and there, offer some non-committal affirmations, but you’re basically missing 80% of what [...]
Baby, It’s Cold Inside
When your room is too cold, your audience tunes out. Warming them up stimulates their emotional warmth processing and makes them more receptive to new ideas. But if you’re [...]
Save Time With Rhyme
Want your audience to remember a theme or rallying cry? Make it a rhyme. Why does this work? A clue before promises [...]
Lavs and Handhelds and Headworns, Oh My!
“You can get a 3mic package with 2handhelds, or we can use a 5mic system with the 4 lavs and a handheld as a backup….So, how many people are going to be talking on stage [...]
Twitter Best Practices from Aldous Huxley
“But life is short and information endless: nobody has time for everything. In practice we are generally forced to choose between an unduly brief exposition and no [...]
The Bricolage Group 