How We Think

The Sara Lee Brand Pyramid

April 9, 2014 // 0 Comments

To bring Sara Lee’s focus on meat to life, we created a charcuterie at the entrance of their launch meeting. Designed and built in less than 24 hours, the structure [...]

All On The Same Page

April 9, 2014 // 0 Comments

Schedule all of your executives for at least one group rehearsal a few weeks before your event. This give them the opportunity to get feedback from their peers, eliminate [...]

Mirror, Mirror…

April 2, 2014 // 0 Comments

We love to see ourselves.To deepen engagement, look for ways to incorporate your audience into your program. Think video, candid photos, panel discussions, and speaker [...]

Finding The Extra Spark

March 25, 2014 // 0 Comments

It’s easy to send an email blast, but if you want your idea/initiative/announcement to have real impact, you need to use your company’s catalysts. You’ve seen them – [...]