Don’t Ditch the Moleskins Yet

We love meeting apps as much as the next gear head, but research shows going old-school for note-taking increases retention because you reframe the speaker’s ideas in your own words.

Tip: Brand the notebook with an embossed theme graphic and company pen.

Slow Down The Presenter Rush

A bad case of nerves makes presenters blow through their presentations.  Coach them to slow down so the audience has time to process their message by taking deep breaths, punching key words and summarizing main points at the end.

The 3 R’s of Good Content

Want your employees to read those email blasts? Follow the 3 R’s for content that connects.


– Avoids “Ugh. Another email. Delete!”


– Avoids “But I already heard about this on the news…Why is corpcomm so late to the game?”


– Avoids “Yeah, right. The last director who said this left 4 weeks later.”

Photo from

You Need An Onsite Production Office

When working your event onsite, plan on having a designated, lockable work space for you and your corporate team. It should have full office capabilities, including internet connectivity and networked printing, along with a set of office supplies.

(Snacks and drinks are optional but go a loooooong way to keeping everybody smiling!)


Choose Your Words Carefully

“Precision of communication is important, more important than ever, in our era of hair-trigger balances, when a false, or misunderstood, word may create as much disaster as a sudden thoughtless act.” – James Thurber, American writer

Keeping Audiences From Tuning Out

Vary the lengths of your segments to keep your audience engaged, e.g. follow a 30-minute talking head with a 15-minute Q&A or 10-minute activity (audience response, talent, etc.). Variety is the spice of life, so add some flavor to your next meeting.

All On The Same Page

Schedule all of your executives for at least one group rehearsal a few weeks before your event. This give them the opportunity to get feedback from their peers, eliminate redundancy, and deliver an integrated and unified message.

Mirror, Mirror…

We love to see ourselves.To deepen engagement, look for ways to incorporate your audience into your program. Think video, candid photos, panel discussions, and speaker introductions.