For Valspar’s Growth Forum, we partnered with the hotel’s in-house resources to create an intimate environment for the company’s top leaders to roll up their sleeves and set the strategy for the company’s next 5 years.
For 3 days, Amsterdam was home to more than 200 global change specialists. Working with production professionals from six countries, The Bricolage Group handled the entire project – from initial feasibility studies of the 500-year-old cathedral where the event was held to the post-show communications plan that kept attendees connected to the meeting objectives.
To bring Sara Lee’s focus on meat to life, we created a charcuterie at the entrance of their launch meeting. Designed and built in less than 24 hours, the structure – a three-dimensional version of their brand pyramid – gave employees a clear sense of the company’s future direction.