The 3 R’s of Good Content

Want your employees to read those email blasts? Follow the 3 R’s for content that connects.

Relevant

– Avoids “Ugh. Another email. Delete!”

Rapid

– Avoids “But I already heard about this on the news…Why is corpcomm so late to the game?”

Reliable

– Avoids “Yeah, right. The last director who said this left 4 weeks later.”

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