Twitter Best Practices from Aldous Huxley

“But life is short and information endless: nobody has time for everything. In practice we are generally forced to choose between an unduly brief exposition and no exposition at all.   Abbreviation is a necessary evil and the abbreviator’s business is to make the best of a job which, though intrinsically bad, is still better than nothing. He must learn to simplify, but not to the point of falsification.  He must learn to concentrate upon the essentials of a situation, but without ignoring too many of reality’s qualifying side issues. In this way he may be able to tell, not indeed the whole truth (for the whole truth about almost any important subject is incompatible with brevity), but considerably more than the dangerous quarter-truths and half-truths which have always been the current coin of thought.”

– Aldous Huxley, Brave New World Revisited (Forward)

About The Bricolage Group (56 Articles)
Creative Corporate Communications. Use what you have. Say what you mean.

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